Cosmoprof Bologna, March 15th-18th

Following the successful global launch of our new product WrinkX™ at Cosmoprof Hong Kong in November 2017, Secret of Youth will feature the product WrinkX and WrinkX To Go™, a 5ml personal version of the cosmetic syringe, in Europe at Cosmoprof Bologna from March 15th-18th 2018.

“In Hong Kong, we noticed that many Asian trendsetters in the field of beauty are looking for innovative anti-aging products with an instant effect, especially in facial treatments for both clinics and the personal home use segments,” said Mr. Rami Maimon, Secret of Youth’s CEO.

“The positive efficacy of WrinkX™ has led Secret of Youth to sign distribution agreements in few Southeast Asian countries, where distribution should begin at the end of Q1.”

“At Cosmoprof Hong Kong, there was uninterrupted traffic at our booth and our meeting schedule was fully packed,” said Mr. Ze’ev Shoham, Secret of Youth’s VP Sales & Marketing.

“Hence, we are now beginning to schedule appointments for Cosmoprof Bologna to accommodate as many interested parties as possible.”

To schedule a meeting with Secret of Youth, please contact us at

We look forward to seeing you at Cosmoprof Bologna at HALL 14 -Booth B5.

Jan 1 1900 12:00AM
Ze'ev Shoham

WrinkX™ Fast-Acting Fine Wrinkle Eraser To Debut in Europe at Cosmoprof Bologna

The innovative anti-aging product was a phenomenal hit at its global launch at Cosmoprof Hong Kong, where Chinese Beauty Companies marveled at the rapid results and chic WrinkX™ dispenser.

“Word about WrinkX™, the hottest, new cosmetic product in the market, has reached China!” said Ze’ev Shoham, VP Marketing & Sales at Secret of Youth, developers of WrinkX™, the effective formulation that smooths and eliminates fine wrinkles in 2-3 minutes and contributes to long-term results.

The worldwide debut of WrinkX™ took place at Cosmoprof Asia in Hong Kong.

Attending Cosmoprof Asia was a delegation of top cosmetics bloggers from China, who sampled WrinkX™ at the show.

The Israel Export and International Cooperation Institute has invited them to visit Israel from January 14th to 20th, 2018, to learn more about exciting Israeli innovations in the skin care market.

Among the highlights of their itinerary will be a meeting and product demonstration at Secret of Youth.

“WrinkX™ stands-out from the crowd both in terms of rapid performance and its packaging in an easy-to-use, waste-free, syringe dispenser” commented Shoham.

The initial feedback from the cosmetics connoisseurs upon trying WrinkX™ included: “The design is amazing, it looks like a premium product even though it is priced relatively lower than other products.” “I feel it works. I feel my skin stretches around the eyes and forehead.”

“WrinkX™ stands-out from the crowd both in terms of rapid performance and its packaging in an easy-to-use, waste-free, syringe dispenser” commented Shoham.

“We will immediately notify our followers about WrinkX™. You should expect to receive many questions from China.”

Secret of Youth will launch WrinkX™ and WrinkXTo Go™ 5ml in Europe while exhibiting at Cosmoprof Bologna from March 15-18, 2018. Visitors are invited to visit Secret of Youth at stand B5 in Hall 14 to discuss cooperation in the European market.

Senior managers, including toiletries and cosmetics buyers from leading retail and pharma chains, as well as importers and distributors who supply these product types to the chain stores, pharmacies, and other relevant outlets, are invited to schedule meetings in advance of the exhibition.

To get a complete presentation of WrinkX or to schedule meetings with Mr. Ze’ev Shoham, please email us at

Get a preview of our product range at our website

We look forward to seeing you all at the exhibition.

Jan 1 1900 12:00AM
Ze'ev Shoham

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